Trust, and Using You
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Steve Woodruff brings us a quick tutorial on how to reset LinkedIn’s new “Social Advertising” setting:
Apparently, LinkedIn has recently done us the “favor” of having a default setting whereby our names and photos can be used for third-party advertising. A friend forwarded me this alert (from a friend, from a friend…) this morning.
Since Facebook has been such a good model of creative “reuse” of our personal information, and consequent destruction of personal trust in social settings, it seems corporately fitting that LinkedIn would try the same.
Coaching moment: Doesn’t it bother you when people make self-serving assumptions about what you want to share with others? True, you did voluntarily share this information, but shouldn’t you be able to express clear limits on how this shared information is used—before it’s misused? I think so!
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