Session with Terence Craig and Mary Ludloff, PatternBuilders. Terence: their book is Privacy and Big Data (O’Reilly).
Things have changed in privacy and personal information. PII-driven business models (later). Data collectors are the engine: giants like Google, Facebook, Twitter, also organizations and agencies like Florida DMV (sold data to LexisNexus), also mom & pop operations. What makes information valuable? Your health and wealth, the networking you do, the Internet of things (you). What role to the aggregators play: markets for buying and selling data. Uses are infinite: research, monitoring, predictive modeling, advertising…
PII-driven business models:
- Platform plays (SAS, Hadoop, Revolution, Microsoft’s SharingInsight, CouchDB, etc.) – where everything is phoning home all the time.
- Social plays: LinkedIn, Facebook, Google Plus and Foursquare, but mobile is not this change. Also KISSmetrics, Klout, Zinga, hootsuite, radian6.
- Goverment plays: TSA and NSA, FBI, IRS, can buy from Facebook, Palantir (DOD).
- Privacy plays: SafetyWeb, reputation.com, TRUSTe, Singly, also Intellilight (in Detroit, attached to street lights where if there are a couple of people are there it turns audio mike and calls police), Spokeo, Datong
- Everyone plays: not just about advertising, many industries and business models benefit.
Implications for all PII players: privacy expectations, regulatory adherence (global), transparency (toward customers), crisis management. Privacy concerns are growing with consumers. Government is signalling that concern with new legislation. Companies must invest in this area, including training and certification.
Regulations: it’s confusing and will get more so. US: >30 federal states, >100 state regs for data security privacy. EU, pending legislation adds more. Bottom line; you’re going to need help here. Be transparent, be explicit about what you can’t provide. Use opt-in data options only.
Crisis management: when things to wrong, know how you are going to deal with them. Get a team and process in place. It’s about staying with the story if you can (used to be getting ahead of the story, now stay with). How to avoid a train wreck: be transparent, think global, be ready for breaches, behave as if you were worth your customers’ trust.
Question: opt-in: don’t short the short-term: be transparent. Opt in is a good way for customers to choose, is sticky.