Tags: Communication

On Capturing Customers

Kurt Hanks helped us unpack one of the ideas behind VRM, customer control. Allowing your customers to help tailor an appropriate communications channel with you builds trust and loyalty. Even simple efforts produce a beneficial feedback loop: These customers will care more about your products and services because they are interested in hearing from you, […]

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Trust, and Using You

Steve Woodruff brings us a quick tutorial on how to reset LinkedIn’s new “Social Advertising” setting: Apparently, LinkedIn has recently done us the “favor” of having a default setting whereby our names and photos can be used for third-party advertising. A friend forwarded me this alert (from a friend, from a friend…) this morning. Since […]

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Real Names

Danah Boyd is an insightful researcher. She just wrote a post called “Real Names” Policies Are an Abuse of Power in which she takes Google to task for their changing policies and rather abrupt practice of kicking people off of Google Plus. I agree that being arbitrary is an abuse of power when it affects […]

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iiw12: Portable Context

Joe Andrieu described and discussed with us this idea of why we might wish to organize and later use our search history for other purposes. Here’s part one (about 4 minutes) and part two (30 minutes) of the IIW12 session on Portable Context. This is a fascinating and functional idea on many levels. It’s “reinventing […]

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Mining the new Gold

The Wall Street Journal has been running a fantastic set of articles called What They Know. Today’s (15th in their series) is called TV’s Next Wave: Tuning In to You. This article states that: Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from […]

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