Information Sharing Work Group, a group of Kantara Initiative, is working to develop a standard information sharing agreement. Slides are in progress, will be linked to when available.
Joe offered a quick intro to Information Sharing Agreements. The point of Information Sharing Agreements is to improve services for both individuals and organizations through the right data and the right time. Services need data to operate. Personal data is the most relevant, timely and quality data. This is what individuals bring to the table.
Criteria. Preferences. Requirements. Queries and Intention
Relationships and memberships
Age, Address and billing information
History: transactions and interactions.
Together, all of this comprises the digital context that people bring to their online experience.
If organizations can access this context, they can provide a bunch of interesting services and improve existing services. Read more…
When the government threatened to regulate an industry that has for some time been playing fast and loose with people’s personal data, the industry proposed to open their databases–at least a little. The Open Data Partnership is claimed to be a “market-wide collaboration that allows consumers to gain more control over the information that companies have collected about their interests in one easy-to-use portal.”
SmartPlanet quoted Mike Zaneis, Senior Vice President and General Counsel for the Interactive Advertising Bureau (IAB), who explained:
Better Advertising’s Open Data Partnership is exactly the kind of initiative that will enable us to remain self-regulated as an industry. The more transparency we can provide consumers that enables them to retain control over their own data, the more trusted our ecosystem becomes – to the benefit of everyone.
Interestingly, many of the big data tracking companies have already signed on. (Hubspot, which just received an infusion of $32M from Google and Salesforce, are all missing from the list.)
With predictions for a sharp increase in analytics and data mining in 2011, the window offered by the Open Data Partnership is an interesting third option to “Do Not Track” or laissez-faire. It gives people better understanding and control over what they’re sharing and why. That said, it’s still about advertising (in which people are the product, not the customers).
Coaching moment: This is an interesting situation. If you could know more about yourself by looking at the data being collected, would you? Once you saw this information, would you be inclined to help correct it? If not, why?
1. Mobile identity always has been and will continue to be the biggest game in town. Each year nearly 5 billion smart card technology subscriber identity modules are sold. And as smart phones grow in sophistication and as a result occupy an increasing percentage of user screen time they will become the most important area in the identity marketplace.
2. None of the Facebook, Google, OpenID, triad will actually manage to issue trusted identities in 2011 and consumers will continue to fail to realize they are the product and not the customer for these and many other identity providers.
7. The User Managed Access work of the Kantara Initiative will gain support as it addresses the overarching requirement of the need for user control of personal information in the era of shared infrastructure.
9. Consumers will demand the adoption and benefits of commercial off-the-shelf application software to provide privacy and identity protection of data at rest and in motion via encryption and secure channels in their day to day communications with banks, health care organizations, and other organizations even in those states where it is not mandated.
11. Identity theft and fraud will continue to grow and be subsidized by consumers via premiums, user fees and interest rates without the mandate for strong interoperable identities. And while the National Strategy for Trusted Identities will talk the talk it remains to be seen if it can walk the walk.
Coaching moment: As passive customers of digital services, we are prone to greater influence and manipulation by the system, for the benefits of the system and not for ourselves. If we wish to empower ourselves–and the commercial marketplace generally–with better and more trustworthy practices, we will need to be active and even vocal supporters of the alternatives that lead us in that preferred direction. This isn’t as scary as it might seem. It just means making certain choices more mindfully, more aware of the cost of “free.”
Yesterday I convened a workshop for the purpose of examining the ideas behind–and controls around–sharing of information. What’s information sharing? When we sign up for an online account, or when we purchase anything with a credit card, or when we introduce ourselves and offer our business card, we are sharing information with someone. What happens to that information next, and how people or companies benefit by or control it, was the subject of this workshop.
Scenario planning is a way of looking at a complex world and future decisions. Normally the practice of scenario planning takes considerable time (easily weeks to months), research, expertise and analysis to do properly. I was trained to do scenarios by Global Business Network (GBN), a company that first popularized this as a consulting practice. You may be interested in a scenarios paper I wrote back in 2002 for a more general audience, about the balance of power between restrictive/open network access providers and restrictive/open content providers: Our Stake in Cyberspace: The Future of the Internet and Communication As We Know It.
For our workshop purposes, we compressed the scenario planning process down to one day, brainstormed about our decisions and concerns, simplified the research, used the group’s expertise, and came away with simplified, shared insights. I’m still sorting through the notes and will post more about it shortly. One of the bottom lines from this event is this (thanks Joe): if I want to support user-driven access and control of information sharing, I need to be part of the VRM conversation, and help build and support the businesses involved in this work. (So far every VRM-oriented business appears to be in development.) Many of us are part of the conversation (mailing lists, social networking groups, face to face conversations, et al). I invite you to join the mailing list or read and comment on the blogs in the Blogroll (right column).
Coaching moment: What are the most important decisions that you or your business need to make in the next 3-7 years? Your questions might be yes/no or a choice among several. Now look to see what kind of forces affect your decisions. What kind of situations or characteristics or business/environmental forces will impact your decisions the most? Which ones can you do something about?
The process of writing down, then sorting through your mountains of details will often help you see your decision picture more clearly. Your considerations should include things you can do something about, things that affect you directly and need to be addressed. It’s generally not helpful in resolving your individual decisions to spend much time on global concerns that are not relevant to your decisions and out of your control right now, or are otherwise just plain unobtainable.
Basic brainstorming, sorting and planning is something you can do on your own or with friends. It’s not too hard, doesn’t require fancy tools (pencil and paper works well), and there are rewards (possibly great rewards!) for having tried. Don’t quickly push ideas away because they’re silly: sometimes those are the most valuable in the right context. You just need to write everything down, then sort and think about it; maybe re-sort and re-think. Ok, ready?
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