Tags: advertising

Ad Tech: Breaking the “social contract”

Doc Searls is on a tear with Beyond ad blocking — the biggest boycott in human history and his Ad Block War series of posts. There’s a commonly heard cry from the Ad Tech industry (short for advertising technology, a vast middle layer between the companies that place advertisements and the sites that use ads […]

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On Capturing Customers

Kurt Hanks helped us unpack one of the ideas behind VRM, customer control. Allowing your customers to help tailor an appropriate communications channel with you builds trust and loyalty. Even simple efforts produce a beneficial feedback loop: These customers will care more about your products and services because they are interested in hearing from you, […]

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Malware: Coming to a Computer in Front of You

The Register has an in-depth piece, Malware menaces poison ads as Google, Yahoo! look away, that’s worth your time. What’s malvertising? Online advertising has become an increasingly potent threat to end-user security on the internet. More hackers than ever are targeting the internet’s money engine, using it as a powerful attack vector to hide exploits […]

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PII 2011: Making Privacy Portable

Larry Downes moderating panel with Chris Babel, TRUSTe, Jim Brock, PrivacyChoice, and Chris Kelly, Kelly Investments. Jim: PrivacyChoice’s mission is to make privacy easier: managing online, templates, partners & their APIs. We’re bootstrapped right now. Chris B: TRUSTe: privacy services have evolved into advertising, mobile and cloud spaces. Was non-profit but 2.5 years ago we […]

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IIW XIII: The Final Overview

What a head-filling event! If you’re interested, you can see notes from many of the sessions on the IIW wiki. Some of the sessions are rather technical, which is consistent with the roots of this unconference. A few of the things I learned: people continue to amaze me by these projects: personal data projects (check […]

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