Category: tools

On Capturing Customers

Kurt Hanks helped us unpack one of the ideas behind VRM, customer control. Allowing your customers to help tailor an appropriate communications channel with you builds trust and loyalty. Even simple efforts produce a beneficial feedback loop: These customers will care more about your products and services because they are interested in hearing from you, […]

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Malware: Coming to a Computer in Front of You

The Register has an in-depth piece, Malware menaces poison ads as Google, Yahoo! look away, that’s worth your time. What’s malvertising? Online advertising has become an increasingly potent threat to end-user security on the internet. More hackers than ever are targeting the internet’s money engine, using it as a powerful attack vector to hide exploits […]

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Security as Who We Are

A company called Kryptowire is creating cellphone software, funded in part by the Department of Homeland Security, that authenticates users without the use of passwords and pins. The software will use behavioral biometrics instead, through sensors in the phone such as how the touch screen is used and accelerometer for tilt and common movements, also […]

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Tracking and Profiling Run Amok

T.Rob at IoPT Consulting shared his thoughts this morning on Vendor Entitlement Run Amok. In his piece, he states: My main issue with vendors turning us into instrumented data sources isn’t the data so much as the lack of consent. … Among the vendors who seem to feel an entitlement to our data is Microsoft, […]

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