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IIW14: VRM/Intention Economy – Where does it start?

May 3rd, 2012
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There are many offshoots from this question:

  • with individuals (convenience, trust, ID protection) – Life context, poor people, people who work in office buildings, etc. Family CIOs.
  • by geography
  • by vertical sector (public and private, also membership) – Nordstrom, Trader Joe’s, customer service orgs, high-value items. Non-profit orgs, memberships, going “beyond donate” and engage, support.
  • legal/technical/facilitators
  • incentives (asprin or candy? Currencies – new things – personal RFPs, vs. savings – “data wombles”), Nudge (book) and regulations (blue button, green button related to energy industry)
  • Savings and “new things”

Question: major financial incentives (other than VC investments)? The term VRM represents new tools and procedures.  Needs to be a win for customers and vendors or it won’t work. New class of service providers, some call 4th party &/or personal cloud, that interacts with vendor  cloud (3rd parties) that can facilitate purchase, flow of information, customer service, etc.

Handful of advantages of personal channel:

  • trusted communications channel
  • bi-directional data sharing (controlled by user)
  • intent-casting
  • channel never breaks unless on purpose–continuous customer connection

Another example of parties, using car rental industry:

  1. customer
  2. Avis, Hertz, etc.
  3. Kayak, Expedia, Travelocity, Orbitz
  4. AutoSlash, RentalMagic (agents for customers)

It’s about the lifetime value of a customer — over years, they spend a great deal (both sides). Relationship vs transactional.

TheSpace.org – remarkable (24,000 albums, plus singles) record collection for fun, for culture. They’re treating visitors as personal data store-points, ethically responsible leadership. Pilot project, will evaluate in 6 months, business plan still to be created.

Still need trusted intermediaries, to create conditions in which users have trust that someone will act in your interest. It’s not about a person setting their permissions, it’s about new kinds of relationships.

Fair trade for personal data.

Relationships, not transactions.

Better results, lower costs.

Reducing the cost of being Nordstroms (et al.).

What’s Right | what’s pragmatic – different for orgs, different for individuals.

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IIW14: Experian’s Data Wallet

May 2nd, 2012
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Experian has credit data on 220 million users in the US, including every debt that you have incurred, liens, bankruptcies, etc. Credit data can’t be used for marketing, per US law, but it appears they’re finding a way around this? They know with good accuracy (information gathered from cookies, data tracking, also they have data scientists) a lot about us, including if we have a cat or dog, lots of detail. Our speaker Anatoly is talking about offering a data wallet to access this data by consumers.

MyID.com says what info is tracking people and lets them opt out. They want to make this a free consumer-facing business with advertisement income. Also see Google Ad preferences. They’re trying to make it so you can use your Amazon info at Barnes and Noble, for example. They plan on offering an API to pull everything into your own datastore. Data isn’t “held” by Experian but is reached from sources and passed to customers.

Tremendous “creepy” factor addressed by Experian’s brand as trusted party. We’re in an education phase, they’re trying to position themselves as helping. However, research in UK shows that people are in depressed or in denial about how much and how deep the data collecting processes are. Suggestion that the first big player will be shot down (shoot the messenger), Experian is perceived as part of the problem and not the solution. Experian is looking to get 100 million users on this product. Possible direct-pay model as opposed to advertising. Wow.

Status is both strategic and conceptual. Experian is very committed to this.

Comparison with Privowny.com – they have done some interesting work but Experian is looking to be more holistic.

They intend to ouse a single persona for all data collected about a person, with capability to edit (similar to “don’t use this info”), trying to keep it low friction to use. Three cases for “privacy:” 1. they don’t care, 2. they care a little, and 3. they care a lot (10-20%). People in this room suggested that most young people don’t care, so we referred them to danah boyd for a better understanding of how much they care and insights into their practices.

Kaliya referred us to ENISA Study on Monetizing Privacy.

Question about competition: Anatoly wasn’t aware of other companies doing this level of work. William suggested that it was less about competition than about viability of the community. That’s the problem to resolve first.

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On Identity and Justice

March 7th, 2012
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Bryan Stevenson offers a wonderfully rich perspective on attitudes in the United States. He points to some very real consequences that are the result of a general lack of social conversation, understanding and appropriate action by our society. These consequences were fueled by intolerance and fear.

Coaching moment: What does this video have to do with digital identities? Everything. Bryan talks eloquently about the humanity in our lives. In the digital world, humanity is largely stripped away and reduced to points on a line, or organized according to a specific (not necessarily appropriate) framework, or a gathering of bits that someone can make assumptions about.

We all know that we’re more than the sum of our parts: we may have purchased a thing, or been involved in an event, or may know a particular person, but that thing, event or person does not define our whole life. We need tools to help us explore and express our individual needs, wishes, and priorities online as well as off. When we are only subject to the rules of others, we can not be ourselves.

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I Shared What (the blog)

February 25th, 2012
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The blog at I Shared What?!? has ceased updating (for now) but the posts are still around. Since I authored many of the posts there, I’ve copied those posts to this blog for reference. Other posts were written or co-written by Joe Andrieu (the man behind I Shared What?!? and Show Me First–an app for displaying the information you’d share if you used Facebook’s tools to log into a third-party site), and can be found on Joe’s blog. A list of posts with local links follows. Read more…

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The Facebook Empire

February 25th, 2012
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This article was originally posted at the I Shared What?!? blog on 9 March 2011.

Noting Facebook’s continued and expanded efforts to “drive external content in, own that content per its user guidelines, and continue exploiting users’ data,” Geoff Livingston has taken a stand: The Facebook Empire Ends Here. In a move that could be characterized as being “user driven,” Livingston says to his readers and commenters: Read more…

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