Category: history

On Capturing Customers

Kurt Hanks helped us unpack one of the ideas behind VRM, customer control. Allowing your customers to help tailor an appropriate communications channel with you builds trust and loyalty. Even simple efforts produce a beneficial feedback loop: These customers will care more about your products and services because they are interested in hearing from you, […]

Continue →

The Shame Game

Heather Havrilesky offered an insightful piece titled The Ashley Madison Hack Should Scare You, Too, in which she properly calls out the morality mob: In the bad old days (and today, in impoverished or corrupt places), the mob often rules in matters of morality because the state doesn’t have the resources to enforce the laws […]

Continue →

Tracking and Profiling Run Amok

T.Rob at IoPT Consulting shared his thoughts this morning on Vendor Entitlement Run Amok. In his piece, he states: My main issue with vendors turning us into instrumented data sources isn’t the data so much as the lack of consent. … Among the vendors who seem to feel an entitlement to our data is Microsoft, […]

Continue →

A Post-Capitalist Future

From an interview: Paul Mason’s guide to a post-capitalist future in Prospect Magazine: Are you saying that the only way, under the current arrangements, that capitalism can capture the value generated by the new technology is through monopoly? Google, Apple and others are making a pretty good fist of making money out of it. They’re […]

Continue →