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Archive for August, 2009

Getting to know you

August 20th, 2009
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National ID cards and programs are problematic at best, and an ongoing nightmare for citizens and visitors alike when the programs are poorly designed. The U.S. government has made earlier attempts at developing such a program, which have failed. However, the dream lives on in the minds of certain government officials and representatives.

The Electronic Frontier Foundation (EFF) has been following these efforts for years. EFF’s Richard Esguerra has a post, PASS ID: REAL ID Reanimated that offers an informed look at the latest effort to create the next version of a national identity card.

The PASS ID Act (S. 1261) seeks to make many of the same ineffectual, dangerous changes the REAL ID Act attempted to impose. Fundamentally, PASS ID operates on the same flawed premise of REAL ID — that requiring various “identity documents” (and storing that information in databases for later access) will magically make state drivers’ licenses more legitimate, which will in turn improve national security.

An ID card is only a small part of the picture. The government program that supports the card is where the devils live. I recommend to you Bruce Schneier’s testimony to the Senate on why this whole idea is seriously flawed.

Coaching moment: Have you ever filled out a form for a new service, at a web site or store, where the form asked for information that they might not have needed for the transaction you were seeking? Long forms that ask a lot of questions about you, your preferences, your income, and other personal information, are unnecessary. If you’re just buying something, why might the vendor need your income, your birthdate, or any information about other family members?

The fact is that they often don’t need it. They’re collecting information about you because they can, and because you might volunteer it. Even when certain information is marked as “required,” it might be in your best interest to think twice about doing business with companies that would be so invasive and demanding.

Treat your personal information on a “need to know” basis. What that means is don’t give out more information about yourself than you think the companies need to know in order to carry out the transaction. If the company or form require more information than you’re comfortable giving, think hard about your future well-being as a trade-off for today’s discount. Your mindfulness is a low-cost insurance on your future.

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Getting Tested

August 14th, 2009
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CNN has an article about families in China whose children are “participating in a new program that uses DNA testing to identify genetic gifts and predict the future.” The article, In China, DNA tests on kids ID genetic gifts, careers, states that the reason for these tests is to help give children an advantage by determining what the children’s genetic profile reveals.

The test is conducted by the Shanghai Biochip Corporation. Scientists claim a simple saliva swab collects as many as 10,000 cells that enable them to isolate eleven different genes. By taking a closer look at the genetic codes, they say they can extract information about a child’s IQ, emotional control, focus, memory, athletic ability and more. …

For about $880, Chinese parents can sign their kids up for the test and five days of summer camp in Chongqing, where the children will be evaluated in various settings from sports to art. The scientific results, combined with observations by experts throughout the week, will be used to make recommendations to parents about what their child should pursue.

Coaching moment: Your DNA is the instruction book to how your body develops and works. Scientists are studying the combinations and locations of various genes to try and figure out where our health problems begin or end. In this article, the scientists are using certain tests to “determine a child’s future.” The children’s DNA map becomes part of their digital health records.

Of more interest to me was this sentence: “Examining one child’s results, he told CNN: ‘This child is very thoughtful and focused, so I suggest she go into management.’” Being thoughtful and focused might also represent the creativity of an artist, the clarity of a physicist, or the drive of a programmer. However, the notion of casting a child’s future as a manager is much more problematic because it assumes that the Chinese scientists studying these children believe that they know what “management” as a line of work will be like in the future.

Will there be a great ongoing need for managers? Will “management” add value to the world in 20-30 years? We don’t know. We do know that technology will change the way we work and communicate, which is central to “management” today.

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Your Network, Your Reputation

August 3rd, 2009
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With the rapid growth and use of social networks like MySpace, Facebook, Twitter, and many others, there’s a growing interest by service providers, marketers, and hosting companies in mapping this fertile ground. Your network (online and in person) is where your reputation resides. What does your network say about you?

What to Measure?

What to Measure?

IBM (a company with more than 38,000 patents) published a paper called Social Ties and Their Relevance to Churn in Mobile Telecom Networks in which the authors point out that it’s not the individuals that are important. It’s their relationships. From the abstract, “Exploring the nature and strength of these ties can help understand the structure and dynamics of social networks and explain real-world phenomena, ranging from organizational efficiency to the spread of information and disease.”

The bottom line here is that if enough of your friends don’t like something, there’s a tipping point where people start changing to something else. In the case of mobile phones, for instance, lots of people will get a new phone when their provider becomes a problem, and their friends agree about that problem.

There are two parts to this issue. First: whether you are a leader or a follower. Marketers and advertisers really care about leaders because they will influence their friends to do (or not do) something. Second: the mapping process can get rather personal. The IBM paper above looks at the “aggregate” or group behavior of a network. However, tools can be tuned or created to be very specific about your network: whom you see, how often, and who else they’re connected to.

In the case of politics where transparency is informative, you can see nice, detailed visualizations of networks at work around TARP (the government’s Troubled Asset Relief Program, or “bank bailout” money), federal funding earmarks, or health care. But what about when it gets personal?

Coaching moment: Records of your relationships and your network are everywhere: in your social networks, in your email, on your phone, records of bridge tolls, and more. The mapping technology doesn’t yet work in real-time, but it’ll happen. By itself, this isn’t the major concern for me. The really big problem lies in the fact that we don’t have rules for how this information can or should be used.

Our corporations do not have the same concerns, priorities, or moral compass that people do. Corporations are motivated by what the company can do that is profitable and makes their shareholders happy. There are no laws or other forms of guidance about what proper social behavior is, largely because as a society or a culture, we’ve never talked about it.

I suggest now is a good time to start talking. With your friends. What do you want in an Information Policy Platform?

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