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Mapping the New Frontier

June 28th, 2009

Personal Data EcosystemThis picture, and the accompanying post The Personal Data Ecosystem, describes a flow of data from and about us. (Click on the picture for a larger, more readable version on Flickr.)

This rather detailed article talks about the need for a Personal Data Store, a database of a sort, in which you could “source, gather, manage, enhance and selectively disclose data” that supports your needs. More importantly, this data store is something that YOU would control. This is significant because it inverts the power structure for data (right now everything is in the hands of the collector organizations), and makes your personal data more valuable by being more accurate, targeted to your needs, and freely exchanged for a specific purpose. The authors point out the desirability of this new paradigm: “if a new source emerges that is richer, deeper, more accurate, less toxic – and all at lower cost than existing sources; then organisations will use this source.” Note that the organizations will no longer need to maintain and update their databases at the same level that they do now.

Coaching moment: Many people don’t think twice about giving their name, address, phone number, and email address, to strangers if it means they might win a prize or gain some free advantage. Getting something for nothing has a strong pull. Their data has no inherent value to them. We’ve been trained well by the advertising and other industries that we are lacking, or that we are nothing without their products or services. On some level, we believe this.

It’s a lie.

Our value is in our uniqueness. We see and experience things in ways that are different from everyone else. Our perspectives on life, our needs to interact with others, our personal wishes and desires are part of who we are. The essence of what we think of as “good,” “moral,” or “right” is what we might contribute to making the world a better place.

Yes, we have things in common: the need to be loved, to eat and have shelter. Look beyond our necessities. If you could find others in the world that lifted you up and made you feel special, and you did the same for them, wouldn’t you want this? Can you think of any likely path that might happen with the current state of data ownership?

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Possibly related posts:

  1. The State of Digital Identity
  2. On Sharing Information
  3. What Data Can Show
  4. On Relating to the Marketplace
  5. Your Health Records: Are they really YOURS?

future, records, tools

  1. carolyn
    June 29th, 2009 at 11:19 | #1

    Use the Vulcan mind-meld, the gold standard for information sharing

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    • June 29th, 2009 at 17:49 | #2

      Some day that may be possible! Until then, the Vulcan mind meld is not something we can implement virtually. We may have to find ways to share our data in more primitive ways. ;-)

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  2. carolyn
    June 30th, 2009 at 10:08 | #3

    @coach
    hmmmmm…virtual mind meld…it could happen. kinda like lawnmower man but not scary.
    so much data, so little time.

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