Digital ID Coach

VRM and Pickle Ice Cream

It turns out that ice cream and VRM, or Vendor Relationship Management, have a lot in common. VRM is like the truck that drives into Scoopville in this video.

Here’s a video by Rob Knight that explains VRM pretty well. The whole idea behind social media and VRM is that it empowers people. You and me, our friends, our relatives, people we don’t know, and even people that also represent companies. It’s about people, and it’s about time.

Coaching Moment: Do you use social media like MySpace or Facebook, LinkedIn, Twitter, or Flickr? There are many more, but you don’t need to use them all. The current set of sites and tools aren’t for everybody. What’s the worst thing about the current “social media” tools? Each one is proprietary, so you have to find and connect with your friends in each one. What a pain! Think outside the box. What would your ideal network do for you?

Note: There are two conference coming up next week that deal with topics of VRM and Identity. I’ll be blogging both. Stay tuned for updates!

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